Instructional Services Coordinator, Robin Lockerby, opened the session by explaining that National University is a private, accredited, nonprofit institution. NU offers over 300 online classes per month to 3500 students, primarily adult learners in graduate programs. Just over 100 full-time and 2000+ adjunct and core adjunct faculty share the teaching load, supported by a Main Library in San Diego and eight regional Library Information Centers throughout California.

National University sponsors a variety of events that train faculty to teach in their unique circumstances and give them a sense of shared purpose. Robin and Debbi related how the Main Library in San Diego has arranged to play an integral role in each of these experiences:

• The Center for the Improvement of Teaching Effectiveness (CITE) holds mandatory 4¹/₂ hour sessions for new faculty where the library has 30 minutes to tout its services and resources.
• All faculty attend monthly daylong best practices colloquia where librarians are regularly given two hours to present pedagogy from the Library’s perspective.
• Subject liaisons regularly attend departmental meetings held by each of the university’s four schools where they promote services such as course reserves, journal awareness and upcoming professional development workshops such as those offered by the Library’s new multimedia librarian.
• Liaisons also attend the annual Staff Assembly in San Diego, where they regularly address all faculty, again promoting library services as well as fielding faculty complaints and receiving suggestions.
• A liaison works on an ongoing basis with the Academic Affairs Committee of each of the four schools to assure adequate Library resources for existing and new programs.
• The NU Library director consults regularly with the Graduate Council to ensure adequate library resources for the curriculum.

Sheryl Martinsen, San Bernardino LIC Librarian, presented the Library’s marketing program from the perspective of a Library Information Center: "Yes, Virginia, there is a library!" Although the LICs offer primarily electronic resources, branch librarians interact with faculty on an individual level by:

• Attending monthly faculty meetings
• Creating printed handouts
• Offering faculty research consultations
• Conducting on-site instruction for students
• Staging and attending social events

Instruction Librarian Debbi Renfrow elaborated on the considerable challenges of marketing library resources to a largely invisible virtual faculty. Much progress has been made:

• NU’s online tutorial, Library 101, includes a unit just for faculty. An average of 130 Education students per month now complete the tutorial, as well as the test at its conclusion. Results are automatically forwarded to teaching faculty, serving as a constant link between the Library and instructional faculty as well as a valuable post-assessment tool for the Library. Plans are underway to develop LIB 101 for all schools.
• Concurrent with NU’s migration from E-College to Blackboard as its online class presentation software, librarians are working with faculty to include Library modules in the new course presentations.
• Library staff are able to communicate readily with all instructional faculty via e-mail accounts provided by National University
• Produce and distribute promotional materials in multiple formats, including CD-ROM and web pages.

Session attendees were finally treated to a short and snappy online video produced in Flash by the Multimedia staff. After highlighting current books, professional librarians, databases, videos & DVDs, e-books and distance education and online services, this upbeat "library commercial for faculty" concluded by placing information literacy at the very top of its list of "Seven Things You Need to Know about the Library".

Attendees left with a generous arsenal of marketing tactics already test-driven by a Library that makes faculty outreach an integral part of its daily activities.