Marketing the Library to Remote Faculty
sCIL Open House, January 17 2003
Presenters: Robin Lockerby, Debbi Renfrow, Sheryl Martinsen (National University)

Instructional Services Coordinator, Robin Lockerby, opened the session by explaining that National University is a private, accredited, nonprofit institution. NU offers over 300 online classes per month to 3500 students, primarily adult learners in graduate programs. Just over 100 full-time and 2000+ adjunct and core adjunct faculty share the teaching load, supported by a Main Library in San Diego and eight regional Library Information Centers throughout California.

National University sponsors a variety of events that train faculty to teach in their unique circumstances and give them a sense of shared purpose. Robin and Debbi related how the Main Library in San Diego has arranged to play an integral role in each of these experiences:

Sheryl Martinsen, San Bernardino LIC Librarian, presented the Library’s marketing program from the perspective of a Library Information Center: "Yes, Virginia, there is a library!" Although the LICs offer primarily electronic resources, branch librarians interact with faculty on an individual level by:

Instruction Librarian Debbi Renfrow elaborated on the considerable challenges of marketing library resources to a largely invisible virtual faculty. Much progress has been made:

Session attendees were finally treated to a short and snappy online video produced in Flash by the Multimedia staff. After highlighting current books, professional librarians, databases, videos & DVDs, e-books and distance education and online services, this upbeat "library commercial for faculty" concluded by placing information literacy at the very top of its list of "Seven Things You Need to Know about the Library".

Attendees left with a generous arsenal of marketing tactics already test-driven by a Library that makes faculty outreach an integral part of its daily activities.


Submitted by E. Carol Dales, CSU Dominguez Hills