Public Affairs / Communication Specialist II – Cal Poly San Luis Opispo

Public Affairs / Communication Specialist II


As a member of the community whether student, professor or staff member, you will learn, lead, teach, & do at Cal Poly. Our alumni carry the Learn by Doing philosophy with them in their careers & into their communities.

Under the general direction of the Associate Dean for Academic Services and in coordination with the Dean of Library Services and with library directors, faculty, and staff, the incumbent delivers the library’s message through traditional and digital communication channels and ensures that the institutional voice is consistent. The incumbent provides strong and creative writing and editing for communications that include campus announcements, press releases, newsletters, annual reports, brochures, video scripts, social media, and presentations. In addition the incumbent provides writing support and coordination for online public communications and marketing on behalf of the CSU Council of Library Deans, under the direction of the Dean of Library Services.

With guidance by the library’s web design and UX manager, and with the support of a strong graphics, media, and programming team, the incumbent is critical to delivering the library’s message across all digital channels and contributing to a superior online user experience.

The incumbent also coordinates budgeting and production for communications initiatives and activities; regularly and continuously assesses the impact of library communication and marketing strategies for library special events, news, and ongoing or new programs and services; and provides lead work direction for student assistants.


Salary Range: $3,515-$5,538 per month. (Anticipated hiring range $3,515-$3,866)
Cal Poly is a major employer in the San Luis Obispo area, and encourages work-life balance and lifelong learning. A generous benefits package, valued at greater than 50% of staff salary, includes a retirement plan; medical, dental and vision plans; training opportunities; and eligibility each term for the employee or a dependent to waive certain tuition fees at any CSU.

Required qualifications

  • Demonstrated ability to effectively communicate information in a clear and understandable manner, both verbally and in writing, including thorough knowledge of English grammar, spelling and punctuation, and excellent proofreading skills.
  • Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver messages.
  • Thorough knowledge of web and other digital communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
  • Working knowledge of common software packages used to create and maintain content in electronic and print media, and excellent computer skills and proficiency with a variety of computer and web-based applications including word-processing, spreadsheets, databases, social media, desktop publishing and design applications, as well as online calendaring and email.
  • Demonstrated ability to plan, design and produce electronic and print media, including publications and other marketing and communications materials.
  • Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications, public affairs, media, marketing and strategies necessary to promote and advance the library.
  • Thorough knowledge of and ability to effectively use media outlets, including planning media coverage and media publicity campaigns.
  • Ability to analyze and select pertinent facts and integrate them into communication vehicles, and to apply appropriate statistical techniques and methods to research.
  • Working knowledge of applicable laws pertaining to written and electronic materials, confidentiality and news media, including libel/slander, copyright, and privacy laws.
  • Ability to present information that meets the requirements of the media and publications involved and that is designed for audiences of varying interests.
  • Excellent organizational skills, including the ability to develop and track project timelines, adapt to changing information and needs, coordinate multiple assignments, establish priorities and meet multiple deadlines.
  • Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere and the ability to establish and maintain effective working relationships within a diverse population.
  • Excellent networking and interpersonal skills, including strong public speaking, listening and interpretive skills; the ability to reconcile competing interests, and deal positively with unexpected developments and diverse perspectives.
  • Ability to recruit, hire, train, motivate and evaluate student staff.
  • Ability to interpret, communicate and apply policies and procedures.

Preferred qualifications

  • Demonstrated skills in an institutional/educational environment utilizing a customer-oriented and service-centered attitude.
  • Graduate degree in library and information science, education, design, media studies, communications, or a related field.
  • Familiarity with all stages of video production, including scripting, storyboarding, filming and post-production.
  • Supervisory experience.
  • Experience in library or higher education environments.

How to apply

To apply, visit WWW.CALPOLYJOBS.ORG to complete the required online staff application and apply to requisition #103857. Applicants will have the option of attaching a Cover Letter, Resume and three Letters of Recommendation via the online employment system.
*Requirement: Using the ‘other’ attachment option, please provide a writing sample. This can include grant applications, marketing material, exhibition catalogs, etc.*


Link to CP Jobs
Applicants needing computer/internet access may contact Cal Poly Human Resources at: (805) 756-2236, for information on available resources.

At California Polytechnic State University, San Luis Obispo, we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. Bringing people together from different backgrounds, experiences and value systems fosters the innovative and creative thinking that exemplifies Cal Poly’s values of free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility.

Cal Poly’s commitment to diversity informs our efforts in recruitment, hiring and retention. California Polytechnic State University is an affirmative action/equal opportunity employer.

About Kennedy Library
The Robert E. Kennedy Library is the 2014 ACRL Excellence in Academic Libraries award winner. We are the first university library in California to receive the award since it was first given in 2000. We are the campus hub for information resources, integrating traditional library resources & technology to support the University’s evolving academic programs, research interests, & user needs.

Kennedy Library’s ten librarians, 35 staff, and over 120 student assistants work with campus partners to deliver services focused on Cal Poly’s commitments to research, learning, collaboration and innovation. The library maintains a digital showcase for Cal Poly student and faculty work (DigitalCommons@Cal Poly); provides popular learning spaces featuring a library café on the second floor; and is home to a Data Studio where students learn GIS, statistics, and data visualization skills. In 2012 the library launched the Initiative for Digital IDEAS (Innovations in Digital Expression, Access, and Scholarship). The library’s active series of informal learning programs embraces and exemplifies Cal Poly’s Learn by Doing practice. The library also partners with student and faculty success programs in both Academic Affairs and Student Affairs.

About SLO
Cal Poly is located in San Luis Obispo, along the beautiful central coast of California, with easy access to the ocean, mountains, and wine country. Halfway between Los Angeles and San Francisco, south of Monterey and Big Sur, San Luis Obispo offers a vibrant, culturally rich small-town community in an extraordinary setting.

About SLO

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